The safeguarding and protection of intellectual property rights guarantees that your ideas or businesses are safe. Added to this is the fact that the economic compensation that creators receive encourages others to create and innovate and consequently stimulates the economic development of the region.
The protection of intellectual property helps combat piracy and prevents plagiarism of creations, actions that negatively affect the creator’s financial income, in addition to calling into question their reputation.
Another item in favour of intellectual property protection is that it prevents third parties from using the name or rights of creations and profiting from them for not having made the corresponding registration in another country.
Intellectual property and marketing
Protecting intellectual property and rights over their creations is totally advantageous for both advertising agencies and clients. The brands or signs that distinguish an advertising company’s content represent the value of its creative team.
Intellectual property in marketing benefits the client by giving them the rights to the productions made of their brand by the advertising agencies they hire. The creative content becomes the property of the client through a contract that allows them to share said content and, in turn, promote it through other means.
Both are protected by law, and no other company can copy or reproduce the published content.
Tips that will help you protect intellectual property
Below, we will give you some tips that you should consider when you decide to protect the intellectual property of your works or creations:
- Legally register your intellectual property, whether trademarks, patents or copyrights. This will shield you from intellectual property theft and plagiarism, which will facilitate the legal process in the event that legal action is required.
- Use confidentiality agreements to keep your trade secrets protected from falling into the wrong hands.
- Keep all your company’s trade secrets, such as designs, processes and strategies, top secret. Make sure you only share them with those who are key players and who really need to know them.
- Observe your competition and make sure that you do not have infiltrators on your team who could be extracting your information and then using it without your consent. In that case, legal action is necessary.
- Regularly update your intellectual property; That is, keep the renewal and updating of patents, copyrights and trademarks up to date.
Protection of intellectual property in marketing
In the world of marketing, success is guided by creative ideas, innovation and the continuous and prolonged progress of brands; for this reason, the protection of the intellectual property is the foundation stone on which the values of a brand are built.
To ensure that this value is constant and that it also goes hand in hand with the content and strategies, they choose to take measures such as the ones we will mention below:
1. Confidentiality agreements
Establishing confidentiality agreements must be done before starting a project to ensure that the ideas and creative products are exclusive to the client. In this way, intellectual property rights and the implicit effort of the project itself are protected.
2. Register works or creations
Recording absolutely every creation related to the project is necessary, from graphic campaigns to digital records. In services such as website redesign, this is essential since it guarantees the legal protection of the authenticity of these sites.
3. Education and training regarding the subject
Staying up to date on intellectual property rights protection laws is essential for correctly advising clients about their intellectual assets.
4. Use resources in the best way
The management of resources and their proper use implies that you can obtain licenses from third parties to incorporate their contents into your project if necessary.
5. Responsible innovation
Innovative creation must be married to responsibility, which means that the marketing strategies you develop must consider the implicit rights of intellectual property, copyright, innovation and originality of said creations.